What Is Vdp? Variable Data Printing

By Tim Mahan

VDP is an acronym for Variable Data Printing. A lot of people do not know what VDP is. Surprisingly even a lot of people in the printing industry. Some of them think is means simply adding some variable text or a customers name to a printed item, which is NOT VDP.* This article then, as well as some linked quotes, will try to explain, in more detail, what VDP is.

The term was first coined by Frank Romano, Professor Emeritus, School of Print Media, Rochester Institute of Technology, and if you are interested in knowing more, there are a number of good articles on the subject by Romano and others at



Another excellent source, which also has some further links, is Wikipedia which defines Variable Data Printing as …

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“Variable Data Printing or VDP (also known as Variable Information Printing, or VIP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press, using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management and advertising.”

The most common and prolific use of VDP is in direct mail advertising and interestingly the Wikipedia article goes on to point out …

“The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.”

In some future articles we will also be explaining PURL’s, or Personalized Web Pages, AKA landing pages, including some case studies and response rates using both VDP and PURLs.

*In regard to printers who simply ink jet or laser print some variable text, a 2007 white paper entitled “Whats in the Mailbox? The Impact of One-to-One Marketing on consumer Response” prepared by Winterberry Group LLC in conjunction with research and perspective provided by Mintel International Group Ltd/Comperemedia, Responsys and Vertis Communications, they point out …

“Simple personalizationcommonly exercised as the addition of a recipients name, address or basic personal information to a message is no longer a competitive advantage given its proliferation and the advent of highly sophisticated targeting methodologies”

New high speed presses that are able to create different versions of a marketing piece have revolutionized the way companies communicate. State of the art printers such as the XEROX IGEN III draw information from a database to produce personalized copy, offers, and art for individual recipients.

Variable data printing campaigns allow for one small print run to contain multiple designs. This eliminates the need for inventories of different versions, resulting in a low buy in and no outdated reprint. Some industries are deeply involved in this process already. Real estate brokers, faced with ever changing inventories, utilize VDP to feature different properties without having to invest in large runs. Variable data printing allows for mall print runs to be combined into one job so that economies of scale can be reached by low volume users.

To lower costs, several disparate designs from multiple firms can e printed together, presorted as a group, and mailed in bulk as long as the dimensions of the piece are the same. This is a win-win situation. Efficiency is improved for the printer because down time and set up are minimized. For the marketer, larger print runs mean reduced production costs while maintaining a custom-tailored message for each recipient.

About the Author: Tim Mahan has been in Direct mail and database marketing for over 30 years, both as a consultant and in sales. Personalized direct mail using PURLs – Personalized URLs and VDP- Variable Data Printing to build and capture current sales opportunities.




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Dronagiri Sez

Submitted by: Property Vertical

Dronagiri is a large and comprehensive Port-based township, set over 2500 hectares of land. Dronagiri has office complex, warehousing facilities, exclusive residential area and SEZ. Located close to Jawaharlal Nehru Port, India s most high-tech and modern major sea port in the southern end of Navi Mumbai. It is currently handling 10 millions tones of cargo every year.

Dronagiri is named after the legendary Dronagiri Hills, surrounded with creeks and sea on three sides (Panvel Creek north, Arabian Sea west, Karanja Creek south). Dronagiri is one of the 14 nodal townships of Navi Mumbai. It is connected by National Highway (NH) 4B, State Highway (SH) 41 and the Panvel-Uran existing railway line which is on its way of conversion for commuter traffic. It is proposed to have hovercraft connectivity with Greater Mumbai. Ferry services are in place between Dronagiri (Mora Jetty) and Gateway of India.

A trans harbour link connecting South Mumbai to Dronagiri is in process. The existing Mumbai International/Domestic Airport is at a distance of 48 kms. and the proposed International Airport is only 8 kms away. The upcoming Mumbai-Navi Mumbai-Pune Knowledge Corridor is at a distance of 25 kms from the township.

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Navi Mumbai the city of the 21st Century is being developed as a counter magnet to Mumbai, with the basic objective of curbing further growth of the mega city of Mumbai. The largest new town development in the world, Navi Mumbai spreads over 344 sq. km with the entire essential infrastructure in place. This modern city, with a target population of 2 million is being developed as a series of self contained nodes strung along an efficient Mass Transport System. The well-planned transportation network consisting of Road, Rail and Waterway systems makes the Navi Mumbai easily accessible from all parts of the country.

The proposed Domestic cum International Airport is envisaged to further enhance this accessibility. A host of unique projects on the anvil such as the Multiplex and Family Entertainment Complex, International Exhibition Centre, Amusement Park, Golf Course, Special Economic Zone (SEZ) and the like are expected to catapult Navi Mumbai on to the world map.

Navi Mumbai, strategically located on the proposed Mumbai Pune Knowledge Corridor , has been receiving a lot of thrust with respect to Information Technology. The Government of Maharashtra has plans drawn up to develop Mumbai, Navi Mumbai and Pune as high tech habitats for IT Industry.

The proposed trans-harbour link between Mumbai and Navi Mumbai is further expected to enhance the status of this city by forming yet another link with Mumbai. The water and power supply is abundant and uninterrupted and meeting existing demand with major projects under implementation to meet future demands. A well planned system for drainage, sewage and holding ponds for tidal water ensure freedom from flooding during monsoon.

CIDCO takes great care in preserving the natural environment and has reserved 58% of land in Navi-Mumbai for parks, gardens, green belts under power transmission lines, open areas, no-development zones and afforestation, to maintain a green and clean environment throughout this fast developing metropolis.

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Athena 7 Minute Lift Cream A 7 Minute Wonder To Wrinkle Free Skin

Submitted by: Dennis Eisenhower

Many people, especially women hate to see age changes like wrinkles showing on the face and try out many commonly used over-the-counter products to try and counter it. Some even try out painful procedures like injections of Botox that is also very expensive. The talk of the town is a revolutionary product called Athena 7 Minute Lift that has helped thousands of people get their radiance back while eliminating wrinkles and other age changes like crow s feet.

So, what is so exceptional about Athena 7 Minute Lift?

While it is common perception to use many other products over a period of many months during which it may or may not provide the desired effects, Athena 7 Minute Lift provides its results in just 7 minutes, the reason why the product is named so. Although many people find it hard to believe, this is totally true and one can see about 80% reduction in wrinkles when applied as instructed.

How does it Work?

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Athena 7 Minute Lift contains natural botanical oils that work in helping you eliminate wrinkles in duration of seven minutes or even lesser. The ingredients in the cream help fill up wrinkles and helping you look wrinkle free and making you appear much younger to your age.

Also, as the name of the cream indicates, it provides a lifting action on the skin thus enabling a youthful appearance and provides a radiant glow to your skin. The ingredients in the cream also includes antioxidants that are helpful in providing a youthful look and reversing the signs of aging. Antioxidants are helpful in the elimination of harmful free radicals that form due to the accumulation of toxins caused by various external factors like pollution that have damaging effects on the skin.

A look into the Ingredients of Athena 7 Minute Lift

The product contains 12 natural botanical oils that help in eliminating wrinkles while making the skin softer and well nourished.

The oils that are contained in Athena 7 Minute Lift anti-wrinkle cream include Avocado, Chamomile flower, Edelweiss, Grape fruit Peel, Jasmine, Lemon Peel, Lavender, Olive, Orange peel, Peppermint, Rose, Sesame seed and Sweet Almond oil. All these oils help you fight the signs of aging while reducing the rate of further occurrence of wrinkles.

Now, let us look at some of the functions of the individual ingredients. Avocado, sweet almond oil and Sesame seed oil helps in providing moisturizing effect to the skin. Chamomile and Edelweiss contains antioxidant properties that help in reducing the signs of aging. Jasmine and Lavender oil help in skin repair and replenishment. Olive oils help in guarding the skin against harmful ultraviolet rays. Peppermint oil helps in revitalizing the skin and reduces stress.

Being a product that contains only natural ingredients, Athena 7 Minute Lift does not have any harmful effects and is totally devoid of side effects and is hypoallergenic. Customers get to benefit by various other bonuses like free shipping and by confidence instilling 60-day money back return policy. The product also enjoys backing of medical professionals and is supported by the plenty of positive testimonials provided by customers.

About the Author: For more information about

7 Minute Lift Cream

, visit the

7 Minute Lift

Review Blog at http://www.7minuteliftreview.org/



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Rental Cars Discounts

Submitted by: Ryanvr Powers

When you go to an agency you are heading to have pretty a few solutions for the true rental automobiles. You can pick among diverse tends to make and designs or entire body model. Usually you can select amongst coupe and sedan. As far as the distinct classifications are worried you will be in a position to opt for among financial state, high end, minivan, truck, and some spots even have cargo vans if you have some cargo you want to move. The selections are practically limitless but preserve in head that you are heading to driving this auto all around town and I am certain you want to be elegant. Rental cars and trucks can be a burden and also a great point, you may will need to go to a company meeting or possibly you want to get away for a weekend. In equally of these conditions a rental vehicle may possibly be just what you will need as a substitute of wasting the time and dollars on your unique vehicle. Maybe if you reside in the town as properly and don’t live in the city you may well require to get an individual for transportation anywhere!

A different pretty essential stage to make about rental-vehicles is that when the car or truck may well have scrapes and scratches, their engines commonly are superior taken treatment of and effectively taken care of then what a normal man or woman would have.

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Most companies that have rental-autos consider to emulate what it feels like to invest in a brand name new car so hold that in thoughts. If you go to an company and they are not furnishing you with a auto that you feel meets your pointers you generally have the possibility to tell them that the car or truck is not adequately suited and carry out a various an individual, occasionally they will even give you a low cost if you are not happy with the car or truck by itself. Superior Luck & Pleased Driving!

When you are on a getaway tour in Hawaii, motor vehicle rental providers make your trip hassle-free. The industry for motor vehicle rentals in Hawaii is undergoing a revolution as new and sophisticated automobiles are getting released. In 2011, the green car or truck rental will start and folks can employ autos that operate with no fuels. These autos would be setting pleasant as they are operated by lithium-ion batteries.

Kona is one particular of the picturesque destinations in Hawaii which is properly identified for its diverse culture. You will also be astonished to encounter varied climatic circumstances as you go to distinctive sites in this district. In Kona, you will obtain interesting historical destinations and artwork galleries that preserve precious nearby crafts. You can also enjoy mountain adventures at Muana Kea and indulge in pursuits like snorkeling and browsing. Kona car or truck rental can aid you experience all this fun as you can move all around the district conveniently.

You will get plenty of Kona car rental organizations that give luxury as nicely as economical autos. Nevertheless, to get the ideal offer you require to look and feel out for particular features before employing a car.

1.While signing the contract for the very first time with a journey agency, you have to meticulously go by way of all the terms in their agreement.

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